Hindalco Industries Ltd. (HNDL), the
world’s biggest
supplier of aluminum to carmakers, may double
group sales to $33 billion in five years as
Audi AG (NSU) and other
European carmakers swap steel with the lightweight metal.
“Automobiles are a huge prospect,” Debnarayan Bhattacharya, managing director of India’s second-largest
producer of the metal, said in an interview. “The European auto
market is booming. New environmental norms are an opportunity
for aluminum makers.”
Billionaire Kumar Mangalam Birla’s flagship, contending
with falling metal prices and rising costs, is betting
regulation to cut carbon emissions and improve
fuel efficiency
in the U.S. and
Europe will prompt carmakers to use more
aluminum. Jaguar Land Rover plans to start selling its first
all-aluminum Range Rover SUV next month, reducing the car’s
weight by 39 percent, while Daimler AG’s Mercedes is using the
metal for its 93,534-euro ($114,800) SL model.
Carmakers use about 50 million metric tons of steel a year
globally, equivalent to the world’s total aluminum capacity,
Bhattacharya, who’s also the vice chairman of Hindalco’s
Atlanta-based unit Novelis Inc., said in his office in Mumbai.
Stricter carbon emission norms in Europe are bound to lift
aluminum demand, he said.
The trend to use aluminum “was started by Audi 20 years
ago, and today many automakers including Jaguar are using the
alloy” said
Ferdinand Dudenhoeffer, director of the Center for
Automotive Research at the
University of Duisburg-Essen in
Germany. “This trend will continue for the next five years,
before we see materials such as plastics and carbon fiber become
more widespread.”
Emission Rules
Hindalco’s
shares have fallen 19 percent in the past year,
compared with a 5.5 percent gain in the benchmark BSE India
Sensitive Index. The stock dropped 2.8 percent to 116.7 rupees
in Mumbai yesterday.
The European Union renewed its crackdown on carbon-dioxide
emissions from cars by seeking a binding target for 2020 that’s
27 percent below the existing limit. The European Commission on
July 11 proposed to cap average emissions by passenger vehicles
in the EU at 95 grams a kilometer in 2020 through varying
targets for individual manufacturers ranging from Volkswagen AG
to General Motors Co.
Aluminum content in Europe will rise by more than 25
kilograms per vehicle by 2025, Novelis, which supplies
Jaguar
Land Rover (TTMT), Bayerische Motoren Werke AG, Daimler AG’s Mercedes-
Benz and Audi among others, said in June. Audi, owned by
Germany’s Volkswagen AG, registered a 12.4 percent gain in sales
in the seven months to July, while BMW posted a 7.6 percent rise
in the same period.
Earnings Drop
Alcoa Inc. (AA), the largest U.S. aluminum producer, in July
reported second-quarter earnings and revenue that beat analysts’
estimates as a result of an increase in orders from the
automakers including Ford Motor Co. and Honda Motor Co.
Hindalco, which bought Atlanta-based Novelis in 2007 to
gain 20 percent of the high-end aluminum market and customers
including Coca-Cola Co., reported its biggest profit drop in
three years in the three months ended June 30 at its Indian
operations due to lower prices on the London Metal Exchange and
higher costs, according to a statement to exchanges on Aug. 14.
Novelis reported a 20 percent increase in net income at $91
million in three months ended June 30, according to a release on
the same day. The company aims to add 900 kilotons of capacity,
it said without giving a timeline.
China Plant
Novelis also plans to spend $100 million to build a
120,000-ton automotive sheet facility in
China and will start
construction at the end of this quarter, Chief Executive Officer
Philip Martens said on Aug. 14. Global automotive demand for
aluminum is forecast to grow 25 percent in five years, he said.
“At present we supply from our European unit,”
Bhattacharya said. “With rising demand in both the regions we
have decided to set up a new unit,” in China.
Sales of luxury car brands took off in the last six months,
Peter Jones, chief executive officer at Lookers Plc, a U.K. car
dealership and parts supplier said on Aug. 15. Profit per unit
on new cars increased 11 percent, he said.
Hindalco’s increasing focus on automobile makers may be
affected should the governments defer deadlines for cutting
carbon emissions, said Bhavesh Chauhan a Mumbai-based analyst at
Angel Broking Ltd.
Regulation Delayed
U.S. auto and environmental regulators delayed, past a
self-imposed deadline of Aug. 15, the release of a final rule
requiring automakers to raise the average fuel-economy of their
fleets to 54.5 miles per gallon by 2025. President
Barack
Obama’s administration didn’t say when it will issue the rule
targeting model-year 2017 passenger vehicles sold in the U.S.
Hindalco is boosting capacity at home to meet rising
demand. It is spending 270 billion rupees ($5 billion) by fiscal
year 2015 that will almost triple its domestic capacity to 1.7
million tons helping boost revenue.
The company, set up in 1958 by Birla’s grandfather
Ghanshyam Das Birla, is building aluminum smelting capacities in
the central state of
Madhya Pradesh and in the eastern states of
Odisha and Jharkhand with capacities of 360,000 tons each. The
project in Madhya Pradesh was scheduled to start in December,
according to a September report on the company’s website.
“I don’t think they will be able to finish their
greenfield projects in India by 2015,” said Angel Broking’s
Chauhan, who has a neutral
rating on the stock. Coal needed to
fuel the company’s power plants “aren’t coming on time,” he
said. Bhattacharya said he doesn’t expect see further delays.
Raw Materials
Hindalco, which had $16.4 billion of
sales in the year
ended March 31, is seeking supplies of
raw materials outside
India to cut production costs, Bhattacharya said.
The company aims to secure raw material supplies including
bauxite and coal to fire its projects, Bhattacharya said. The
two materials account for 60 percent of the cost of producing
the metal.
“I don’t want to put all my eggs in one basket -- that is
India,” Bhattacharya said, without elaborating. “We are
currently evaluating other opportunities outside. We may go for
some mines or form joint ventures.”
To contact the reporter on this story:
Abhishek Shanker in Mumbai at
ashanker1@bloomberg.net
To contact the editor responsible for this story:
Rebecca Keenan at
rkeenan5@bloomberg.net